Privacy Policy

SMN Events Limited. Last updated: 11 November 2026.

This policy explains what we collect when you register interest in NZ SEO Conf. 2027, buy a ticket or attend, why we collect it, and what you can do about it.

Who we are

nzseoconf.com and NZ SEO Conf. 2027 are run by SMN Events Limited, the company behind Search Marketing Network. You can reach us at conference@smn.nz.

What we collect

When you register interest

your first name and last name
your email address
your city and country
your consent to hear from us about NZ SEO Conf., and the date you signed up
how you reached the site: the page you landed on, the website that sent you, and any campaign tags (utm tags) on the link you followed

When you buy a ticket

From the person buying:

first name, last name and email address
business name
mobile number (optional)
postal address
how you heard about the conference (optional)
your agreement to the event terms, this policy and to receive emails from Search Marketing Network

For each attendee:

first name, last name and email address
company or organisation
city
country
job title (optional)
role and level of SEO experience
the areas you want to build skills in, and what you want from the workshops (optional)
dietary requirements and any allergies
accessibility requirements (optional)

Card payments are handled by our payment provider. We do not see or store your full card details.

If you paid by bank transfer and ask for a refund, we'll also ask for your bank account name and number so we can pay it back.

At the conference

photos and video taken on the day, which may include you
check-in records showing who attended

When you visit the website

a count of page views, worked out on our server without a cookie
browser errors, with personal details stripped out, so we can fix them
usage data from Google Analytics (GA4), Microsoft Clarity and the Meta Pixel, which set cookies and record how visitors use the site

We do not run advertising cookies. If that changes, this policy changes first.

If you leave out an optional field, it won't affect your ticket. If you don't give us a required field, we can't complete your registration.

Why we collect it

Names, emails, mobile number: to process orders, send tickets, and contact you about the conference.
Buyer's postal address: for your invoice, and to identify the buyer on larger orders, as GST rules require.
Bank account name and number: to refund bank transfer bookings.
Attendee name, company and job title: for name badges and check-in.
Role, SEO experience, skills to build, workshop goals: to plan the workshops and group attendees by what they need.
Dietary requirements and allergies: so the venue can cater safely for you.
Accessibility requirements: so we can arrange access and support on the day.
City, country and how you heard about us: to understand where attendees come from and which promotion works.
How you reached the site, page views, analytics: to see which announcements and links bring people to the site, and to improve it.
Photos and video: to share highlights and promote future events.
Check-in records: to manage entry and know who attended.

We do not sell or rent your details, and we do not share them with sponsors or other third parties for their own marketing.

Dietary and accessibility information

Dietary requirements, allergies and accessibility needs can be health information, so we take extra care with them.

We use them only to cater for you and to arrange access and support at the conference.
We share them only with the venue and its catering team, and only as much as they need.
We delete them within 3 months after the conference.

If you'd rather discuss a requirement privately than enter it at checkout, email conference@smn.nz.

Emails

If you register interest, we'll email you about NZ SEO Conf. 2027: tickets, speakers, the programme and other conference news.

If you buy a ticket or attend, we'll send you emails you need about your booking, such as your tickets, venue details and schedule changes. When you buy a ticket, you also agree to receive emails from Search Marketing Network about NZ SEO Conf. and our future events, news and offers.

Every marketing email has an unsubscribe link. One click and you're off the list. You'll still get essential emails about a ticket you hold.

We share your details only with the people and services that help us run the conference:

Ticket Tailor receives everything you enter at checkout, to sell tickets and manage registrations.
Our payment provider receives your payment details, to take payment securely.
Venues Ōtautahi (Christchurch Town Hall) receives attendee names and dietary and accessibility details, for catering, access and venue operations.
MailerLite receives names, email addresses, country and company, to send conference and Search Marketing Network emails.
Cloudflare receives website sign-ups and technical data, to host the website and keep it secure.
Anthropic (Claude) receives details entered in the register-interest form, to check sign-ups for spam.
Google and Microsoft receive website usage data, for analytics through GA4 and Clarity.
Meta receives website usage data through the Meta Pixel, which we use to measure how people reach the site and to understand our advertising.

Photos and video from the conference may be published on our website, social media and promotional material.

We may also share information if the law requires it.

Where it is stored

Register-interest sign-ups are stored first in the website's own store, a Cloudflare D1 database run by our website provider. From there they reach MailerLite by import or through a connector. MailerLite stores them on our behalf under its own privacy policy.
Ticket and attendee details are stored by Ticket Tailor, which runs our checkout, under its own privacy policy. Ticket Tailor does not use your data for its own purposes.
Spam checks: each register-interest sign-up is checked by an AI model, Anthropic's Claude, reached through our website provider's AI gateway. The details you entered are sent to Claude for the check.
Hosting: the website is hosted on Cloudflare's network. Cloudflare processes technical data such as your IP address to deliver pages securely.

These providers may hold or process data outside New Zealand. We only use providers that commit to protecting personal information to a standard comparable to New Zealand's Privacy Act 2020.

How long we keep it

Dietary, allergy and accessibility details: deleted within 3 months after the conference.
Bank account details for refunds: deleted once your refund has been paid.
Workshop answers (role, experience, skills, goals): deleted within 12 months after the conference. We may keep totals with no names attached to plan future events.
Order and ticket records: 7 years, for tax and accounting.
Mailing list: until you unsubscribe.
Website sign-up records: until you ask us to remove them.
Photos and video: as long as we use them to promote our events.

If you unsubscribe, we stop emailing you straight away and remove your details from the active list. Email conference@smn.nz to have your sign-up removed from the website's own store too.

Your choices

Every marketing email has an unsubscribe link.
If you'd prefer not to appear in photos or video, tell us at registration and we'll do our best to keep you out of published images. If you spot yourself in one you'd like removed, email us.
You can ask to see the personal information we hold about you, correct it, or delete it. Email conference@smn.nz and we'll respond within 20 working days, as the Privacy Act 2020 requires.
If you're not happy with how we handle your information, you can complain to us first, or to the Office of the Privacy Commissioner.

Children

NZ SEO Conf. is for people working in or around search marketing. We don't knowingly collect details from anyone under 16. If you think we have, email us and we'll delete them.

Changes

If we change how we handle your information, we'll update this policy first. The date at the top shows when it last changed.