Who's Presenting

Aaron leads a Sydney-based team of 35+ specialists spanning SEO, GEO, Content Strategy and Digital PR. With a proven track record in enterprise-level organic growth, he has spearheaded high-impact search strategies that drive organic growth for globally recognised brands, including NIVEA, SharkNinja and QV Skincare.

A frequent speaker on Australian and international stages, Aaron has delivered keynotes and tactical presentations at major industry conferences, including Ahrefs Evolve and the Sydney SEO Conference, breaking down complex search strategies into actionable insights for modern digital marketers.

Dedicated to advancing the craft, he also serves as co-organiser of Sydney’s SEO Collective. By curating monthly keynote sessions and dissecting fast-evolving industry shifts, Aaron actively fosters collaboration, professional development and technical excellence across Australia’s digital marketing and search community.

Craig helps businesses connect search and digital marketing with commercial growth. His work brings together AI visibility, SEO and paid media, with a focus on how people find, evaluate and choose a business.

His career spans digital publishing, podcasting, e-commerce, consulting and agency leadership. Having founded and run businesses himself, he understands the commercial decisions behind a marketing brief. Before becoming General Manager, he led Authentic Digital’s search team across organic search, paid search and content.

Craig brings a practical business perspective to a changing industry: which opportunities matter, what to prioritise, and how to tell encouraging marketing signals from meaningful business results. He is particularly interested in helping businesses adapt to changing customer behaviour while making sensible decisions about limited time and budgets.

Outside work, he is happiest on a golf course, a hiking trail or at a winery.

Jes is an award-winning marketing consultant helping brands build sustainable growth engines. Specialising in smart content distribution, entity optimisation and digital brand management, she works with enterprise companies globally on audience development and organic growth. Based in Sydney, she has worked hands-on across nearly every continent, combining technical depth with strategic brand insight.

An international speaker, Jes has taken the stage in 2026 at State of Social in Perth, Edge of Search in Newcastle, the SEOktoberfest G50 Summit in Austria and SERP Conference in Vienna. She was named SEO World Champion 2022, is a columnist for Search Engine Land, contributes to Search Engine Journal and Moz Whiteboard Fridays, and judges the APAC Search Awards.

She also publishes SEO Brief, a monthly newsletter helping SEOs build influence with senior leadership. Across all of it, Jes brings a data-informed, systems-first approach to make algorithms work for you instead of against you.

J.P. is a serial entrepreneur and content creator with 16 years of experience in the SEO industry. He hosts the Shenzhen SEO Conference, recognised as China’s largest international SEO event. Billed as a gateway to the Chinese market, the conference offers an in-depth look at Baidu SEO, reaching Chinese-speaking audiences globally and connecting with experts in search marketing in China.

As a leading voice and creator in the region’s search community, J.P. runs the popular SEO Action Blog (英文SEO实战派), engaging more than 30K followers in China. He also founded SEO Connector, an initiative dedicated to pairing global-facing Chinese brands with vetted Western SEO agencies.

His global tech background spans roles in both the Asian and US tech ecosystems, including search marketing positions at companies such as Whova, Baunfire and Wondershare, and is supported by an MBA from Hult International Business School.

Michaela believes nobody working in search should have to figure it out alone. In 2023 she founded the Search Marketing Network as a relaxed, no-pitch social for search marketers in Christchurch. It has since grown into a national community with events across New Zealand, and she is now co-organising NZ SEO Conf. 2027, the country’s first dedicated SEO conference.

She spent almost three years teaching SEO strategy on NZIE’s NZQA-approved course, known for making technical concepts accessible, grounding lessons in students’ own websites and being honest about where search is heading, including the shift to AI.

Her aim is a more ethical, educated search industry, where knowledge is shared freely and integrity comes first. She brings the same values to her client work, leading organic search for Australian clients at Adenium and advising New Zealand businesses through Altitude Search, with more than 130 businesses helped along the way.